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Brand Strategy Intern

Apply now(opens in a new window) Job No: 30341
Division/Organization: LZ Management
Department: Marketing
Job Type: Local Student Jobs
Remote Eligbility: Partially Remote
Location: 1022 W Johnson St Madison, WI 53715 (on bus line)
Salary/Wage Range or Lump Sum: $17.00 to $17.00
Job Categories: Business Management, Finance, and Marketing

Department Overview:

At LZ Management, we believe some of the best ideas come from people who are eager to learn, think creatively, and see things from a different perspective. As a smaller, collaborative company, we value the contributions of every team member, and your ideas will have a real opportunity to make an impact.

We also believe in investing in students and helping them grow professionally. This internship is more than an opportunity to gain experience for your résumé; it's a chance to learn how marketing works in the real world, develop new skills, and explore your interests alongside experienced professionals who are invested in your success.

Rather than being limited to one area of marketing, you'll have the opportunity to contribute to a variety of projects, take ownership of your ideas, and see your work come to life. From creating social media campaigns and planning campus events to helping market a new student housing community, you'll gain hands-on experience and a better understanding of how marketing supports a growing business.

We encourage questions, welcome fresh perspectives, and want you to feel comfortable sharing ideas, trying new things, and learning from both successes and challenges. Our goal is to create an environment where you feel supported, challenged, and proud of the work you contribute.

We're excited to have you on our team, and we look forward to seeing what you'll bring to LZ Management!

LZ Management is an equal opportunity employer. We celebrate diversity in our workplace and we hire the most qualified candidates without regard for age, ethnicity, gender identity or expression, language differences, nationality or national origin, family or marital status, physical, mental, and developmental abilities (or the perception of a disability), genetic information, race, religion or belief, sexual orientation, skin color, social or economic class, education, work and behavioral styles, political affiliation, military service, caste, or any other characteristic protected by law.

Beyond hourly compensation, this position is eligible for potentail performance-based bonuses, underground parking at Grand Central or X01 for the duration of employment (availability permitting), free drink at Java Denper shift plus 50% off employee purchases, potential academic credit (subject to program requirements), hands-on experience working with an established marketing team, and opportunities to build your marketing portfolio, deveop professional skills, and explore future career options with LZ Management. 

Anticipated Start Date

1/18/27

Anticipated End Date

12/17/27

Anticipated Hours Per Week

15

Schedule:

  • We are seeking a candidate who can commit to the position for the entirety of the 2027 calendar year, from January through December.
  • Consistent availability throughout the year is important to support ongoing marketing initiatives, leasing campaigns, and the launch of our new building.
  • Candidates should be able to balance their academic schedule with the responsibilities of a part-time position during the school year and potentially increased hours during the summer.
  • Academic year: Part-time, with a flexible schedule around classes.
  • Summer: Part-time or full-time opportunities may be available.
  • Location: Madison, WI, with work taking place in the office, at our properties, at campus events, and remotely when appropriate.
  • Availability: Occasional evening and weekend hours may be needed for events and campaigns.
  • Seasonal commitment: In-person availability is required August 12th-15th for the busy student housing turnover period. Additional hours may be needed during peak leasing seasons.

Salary/Wage Range:

Hourly $17.00 to $17.00

Number Of Positions

1

Position Summary/Job Duties:

Position Overview: 

LZ Management is a property management company that brings a hospitality mindset to apartment living. We manage student housing communities near the UW–Madison campus and are looking for a creative, motivated Brand Strategy Intern to join our team!

This is an opportunity to gain hands-on marketing experience in real estate, work on projects that reach UW–Madison students and help shape the marketing strategy for our existing properties and a new building opening in 2027.

You'll work directly with our Marketing Team and take ownership of social media, digital content, events, and more. If you're interested in marketing, social media, branding, or real estate, this role is a great opportunity to build your portfolio and develop practical skills.

What You’ll Do:

1. Social Media & Content Creation

  • Create engaging content for Instagram and TikTok.
  • Help plan and maintain the social media content calendar.
  • Design graphics, flyers, advertisements, and promotional materials using tools such as Canva.
  • Capture and develop content that showcases our properties, amenities, events, and student lifestyle.

2. Marketing Strategy & Brand Development

  • Collaborate with the Marketing Team to develop and execute marketing campaigns that attract prospective residents.
  • Help maintain a consistent brand identity across our social media and printed materials.
  • Contribute marketing ideas for marketing our existing student housing communities and our new building opening in 2027.
  • Research student housing trends, competitor marketing, and student preferences to identify new opportunities.
  • Track social media engagement, campaign performance, and other marketing metrics.
  • Analyze results and share ideas to improve future campaigns.

3. Campus Marketing & Events

  • Help plan and coordinate resident events, campus outreach, and promotional activities.
  • Assist with partnerships and initiatives that increase brand awareness among UW–Madison students.
  • Develop creative ways to connect with students and promote our properties around campus.
  • Support leasing events, giveaways, and other marketing initiatives throughout the academic year.

4. Team Collaboration & Additional Support

  • Occasionally assist with leasing, property preparation, or other operational tasks, particularly during busy periods.

The Job Responsibilities are not an all-inclusive list, but covers many of the duties and responsibilities of the position. Additional duties or responsibilities may be required due to organizational needs, market conditions, organizational goals, and owner/client requirements.

Qualifications:

General:

  • Currently enrolled in a bachelor's degree program at UW–Madison, preferably studying Marketing, Communications, Real Estate, Consumer Behavior and Marketplace Studies, or a related field.
  • Interest in social media, content creation, branding, advertising, or real estate.
  • Strong written and verbal communication skills.
  • Creativity, attention to detail, and strong organizational skills.
  • Ability to manage projects independently while collaborating with a team.
  • Familiarity with Canva, Instagram, TikTok, Microsoft Office, Google Workspace, or similar tools is a plus.
  • Previous marketing experience is helpful but not required. Coursework, personal projects, and extracurricular experience are welcome!
  • Applicants must be authorized to work in the U.S.

Professional:

  • Strong time-management and organizational skills.
  • Excellent attention to detail.
  • Great communication skills, both verbal and written.
  • Maintain professional dress and conduct through quality of work, punctuality, attendance, and attitude.
  • Show initiative and ability to learn knowledge of the field.
  • Maintain a good working relationship with peers and demonstrate leadership qualities.

Physical:

  • Ability to lift 25lbs.
  • Ability to be on your feet for an extended period of time when needed.
  • Ability to travel between properties in the Madison area
  • Ability to perform physical activities that require considerable use of arms, legs, and moving the whole body, such as climbing, lifting, balancing, walking, stooping, and handling materials.
  • Applicants must be authorized to work in the U.S.

Physical Demands

Ability to lift 25lbs, be on your feet for an extended period of time travel between properties in Madison area, to perform physical activities that require use of whole body, climbing, lifting, balancing, etc.

Application Instructions:

Please send your resume and 2-3 examples of social media posts to campusleasing@lz-management.com. 

Contact:

Org: LZ Management
Email: campusleasing@lz-management.com

Advertised: CST Central Standard Time
Applications close: CST Central Standard Time

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