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Position Summary/Job Duties:
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What You’ll Do
Marketing Strategy
-Support in planning and executing strategic, seasonal, and mission-driven campaigns across social, email, and influencer channels
-Develop and track campaign goals; help analyze performance and offer recommendations to improve results
-Assist with planning marketing initiatives that align with health observances, gifting trends, and education moments
Email Marketing & Copywriting
-Help draft email subject lines, preview text, and body copy with high open-rate potential
-Assist in setting up and organizing campaigns in Klaviyo (or similar)
-Contribute ideas to monthly email themes, promotions, and educational series
Social Media Copywriting
-Write witty, warm, and engaging scripts, captions, and post that reflect the Nerdbugs brand voice
-Translate complex health concepts into fun engaging storytelling
-Collaborate with the team on hooks, story structure, and captioning for maximum impact and reach
Brand Voice & Visual Consistency
-Embody the Nerdbugs tone: funny, relatable, inclusive, trending, and smart
-Ensure all videos, voiceovers, and graphics align with the visual and emotional tone of the brand
-Maintain consistency in styling, lighting, and personality—even when filming at home or on-the-go
Design & Creative Direction
-Support designing email layouts, digital assets, social media graphics, and brand visuals that are consistent, playful, and on brand
-Collaborate with the marketing and content teams to design creative elements for website pages, social campaigns, and product assets
-Work cross-functionally to translate educational ideas and product features into scroll-stopping visual storytelling
-Ensure all designs align with Nerdbugs’ brand tone—approachable, inclusive, and rooted in fun
Cross-Team Collaboration
-Work closely with leadership and the education, social media, and ops teams to align on timelines, strategy, and visual direction
-Assist with creative reviews and help guide brand consistency across platforms and campaigns
-Help manage marketing timelines, calendars, and campaign assets in Monday CRM or similar tools
-Research relevant awareness campaigns, holidays, and cultural trends for alignment
-Assist with reporting metrics for email, social media, marketing, and community engagement
-Support testing of visuals and content to optimize performance across email and social channels
Creative B2B Marketing & Partnerships
-Collaborate on B2B marketing strategies for healthcare, education (hospitals, schools, retailers, and museums)
-Identify media opportunities and press moments to build brand visibility
-Support influencer and ambassador outreach and communication
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Institutional Statements:
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Equal Employment Opportunity Statement:
UW-Madison is an Equal Employment, Equal Access Employer committed to increasing the diversity of our workforce.
Institutional Statement on Diversity:
Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background-people who as students, faculty, and staff serve Wisconsin and the world.
For more information on diversity and inclusion on campus, please visit: diversity.wisc.edu
Accommodation Statement:
If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website:https://employeedisabilities.wisc.edu/disability-accommodation-information-for-applicants/
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