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Department Overview:
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The Marketing Department drives brand growth, customer engagement, and revenue across multiple hospitality businesses. It manages social media, content creation, events, promotions, partnerships, email marketing, and advertising to increase visibility and foot traffic. The team works closely with business owners to maintain strong brand presence, execute campaigns, and create memorable customer experiences while building systems that keep marketing organized, scalable, and results-driven. |
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Anticipated Start Date:
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As soon as possible |
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Anticipated End Date (If Applicable):
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Remote Work Eligibility Detail:
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Partially Remote
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Anticipated Hours Per Week:
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Minimum: 15 Maximum: 20 |
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Schedule:
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Varies |
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Salary/Wage Range/Lump Sum:
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Minimum: $14.00 Maximum: $16.00 |
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Number of Positions:
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1 |
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Qualifications:
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- 2+ years of full-time or internship experience in marketing
- Junior or Senior in undergrad or Graduate students are encouraged to apply
- Available 10-20 hours a week hybrid
- Strong understanding of social media platforms and trends
- Experience managing multiple brands or clients simultaneously
- Excellent organizational and project management skills
- Ability to execute quickly while maintaining attention to detail
- Strong communication and leadership skills
- Experience with tools like Airtable, Google Workspace, and social scheduling platforms is a plus |
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Knowledge, Skills & Abilities:
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Knowledge:
- Strong understanding of social media marketing, brand management, and customer engagement strategies across hospitality and lifestyle brands
- Knowledge of digital advertising, email marketing, event promotion, influencer outreach, and local partnership development
- Familiarity with platforms such as Instagram, TikTok, Facebook, Google Business, Airtable, and Google Workspace
- Understanding of campaign analytics, content strategy, and brand positioning across multiple channels
Skills:
- Excellent organizational and project management skills with the ability to manage multiple brands, campaigns, and deadlines simultaneously
- Strong written and verbal communication skills for client management, team coordination, and promotional content creation
- Ability to analyze marketing performance, identify growth opportunities, and adjust strategies based on results
- Strong content planning, event coordination, and campaign execution skills
- Leadership and delegation skills for managing interns and supporting team productivity
Abilities:
- Ability to think creatively while executing strategies efficiently and accurately
- Ability to work independently and in a fast-paced, deadline-driven environment
- Ability to build strong client relationships and maintain consistent communication
- Ability to solve problems quickly and adapt to changing priorities
- Ability to maintain attention to detail while managing multiple responsibilities
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Position Summary/Job Duties:
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Key Responsibilities:
Client & Account Management
- Lead weekly check-ins and 5-point business reviews for each client
- Maintain strong relationships with business owners through monthly meetings and ongoing communication
- Ensure all client information (hours, offerings, branding) is accurate and up to date across platforms
- Develop and maintain client to-do lists and ensure timely execution
Marketing Strategy & Campaign Execution
- Plan and execute marketing campaigns, promotions, and event launches
- Identify and target key customer segments (e.g., private parties, themed events, weekly specials)
- Oversee creation and distribution of weekly email marketing campaigns
- Manage advertising campaigns (paid social, event promotions, etc.)
- Develop and execute press and influencer strategies for each brand
Content & Social Media Management
- Oversee content strategy across Instagram, TikTok, Facebook, and other platforms
- Approve and manage content calendars for all brands
- Ensure consistent posting schedules and brand voice
- Monitor trends and integrate relevant content ideas
- Coordinate content creation requests between clients, interns, and creatives
Events & Promotions
- Plan, promote, and execute events (e.g., themed nights, holiday promotions, launch parties)
- Create and distribute promotional materials (posters, digital signage, social assets)
- Ensure events are listed and promoted across platforms (Eventbrite, local media, community calendars)
- Track performance and optimize future events
Brand Presence & Partnerships
- Maintain and optimize Google Business profiles and online presence
- Manage review generation and response strategies
- Develop and execute cross-promotions and local partnerships
- Engage with online communities (social comments, local groups, forums)
Operations & Systems Management
- Build and maintain systems using tools like Airtable and Google Sheets
- Track marketing calendars, campaigns, and deliverables across brands
- Maintain organized databases (collabs, cold outreach, influencers)
- Record and document meetings, strategies, and outcomes
Team & Intern Management
- Manage and delegate tasks to interns (weekly meetings & asynchronous communication)
- Ensure interns are executing consistently and correctly
- Build repeatable workflows and training systems
- Monitor communication channels and task completion
Analytics & Optimization
- Track performance across campaigns, events, and content
- Identify opportunities for growth and improvement
- Report on key insights and adjust strategies accordingly
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Physical Demands:
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This role is primarily office and on-site event-based, with minimal physical requirements. Occasional walking may be required for capturing content or assisting with neighborhood marketing, such as posting flyers or promoting events locally. Must be comfortable using a smartphone to take photos or videos during events or while on-site.
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Institutional Statements:
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Equal Employment Opportunity Statement:
UW-Madison is an Equal Employment, Equal Access Employer committed to increasing the diversity of our workforce.
Institutional Statement on Diversity:
Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background-people who as students, faculty, and staff serve Wisconsin and the world.
For more information on diversity and inclusion on campus, please visit: diversity.wisc.edu
Accommodation Statement:
If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website:https://employeedisabilities.wisc.edu/disability-accommodation-information-for-applicants/
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